The half-ton pickup truck category is an extremely competitive vehicle segment in America. A pickup truck has been beaming with the crown of the best selling car in the country over four decades. Over one million trucks leave the dealership parking lots each year and it goes to show that trucks are not merely a […]
By the time the last Ford Fiesta was completed in July 2023, it was not just a small car being discontinued. The Fiesta represented affordable fun behind the wheel for nearly five decades. Its exit reflected changing market trends, with buyers increasingly favoring SUVs and crossovers, prompting Ford Motor Company to shift its priorities. Significant […]
It is early 2026, and the auto industry is abuzz with the news that Ford is attempting to find a balance in not only pushing the limits of electric innovation but also be keen to listen to the desires of the ordinary drivers. Jim Farley, the CEO has been making headlines with talk of a […]
I personally have always liked the way the Mustang Mach-E brings the old Mustang vibe, combined with the electric power it is fun, handy, and it turns heads without needing to be overbearing. In recent years, however, the EV world has become a battlefield, with prices going up and down with the companies competing to […]
The American auto culture has been characterized by Ford and the General Motors over the last 100 years. At one time, the battle has been won in show rooms where horsepower and design were the main discussion. Nowadays, the competition shifted to Washington D.C. and the target is a more significant market: electric vehicle batteries. […]
In the beginning of the year 2026, the late 2025 news announcement by Ford Motor Company has been remodeling some discourses in the automotive industry. The firm chose to reduce grandiose plans of all electric vehicles with high prices in favor of a more open mixture: expanding hybrids and plug in vehicles, adding longer-range electric […]
The transformation of the Ford Motor Company towards the production of electric vehicles is among the most ambitious ever undertaken by the company. As a legacy car producer, the Ford Motor Company is faced with the challenge of years of expertise in the production of internal combustion engine vehicles and the new challenges presented by […]
Electric cars have evolved considerably in terms of performance, looks, and usability. One doesn’t have to wait for the torque, the interiors are silent, and the technology is here. However, for the common man and serious car buffs, there has always been one factor that overshadowed the enthusiasm. This is not about performance, range, or […]
NASCAR is a fast-paced, strategic, split-second decision-making world on and off the track. With teams always in search of the final advantage, each driver team and each strategy is subject to the scrutiny of both fans and pundits. AM Racing made a recent landmark decision, just before the high-speed Chicago event, which certainly caused a […]
Not so long ago, the purchase of a new electric car was like winning a lottery, and buyers were happy to be on long queues to purchase the most popular models. The Ford Mustang Mach-E was squarely in that category, a highly regarded SUV that even won the first Electric Vehicle of the Year Award […]
