The American auto culture has been characterized by Ford and the General Motors over the last 100 years. At one time, the battle has been won in show rooms where horsepower and design were the main discussion. Nowadays, the competition shifted to Washington D.C. and the target is a more significant market: electric vehicle batteries. […]
In the beginning of the year 2026, the late 2025 news announcement by Ford Motor Company has been remodeling some discourses in the automotive industry. The firm chose to reduce grandiose plans of all electric vehicles with high prices in favor of a more open mixture: expanding hybrids and plug in vehicles, adding longer-range electric […]
The transformation of the Ford Motor Company towards the production of electric vehicles is among the most ambitious ever undertaken by the company. As a legacy car producer, the Ford Motor Company is faced with the challenge of years of expertise in the production of internal combustion engine vehicles and the new challenges presented by […]
Electric cars have evolved considerably in terms of performance, looks, and usability. One doesn’t have to wait for the torque, the interiors are silent, and the technology is here. However, for the common man and serious car buffs, there has always been one factor that overshadowed the enthusiasm. This is not about performance, range, or […]
NASCAR is a fast-paced, strategic, split-second decision-making world on and off the track. With teams always in search of the final advantage, each driver team and each strategy is subject to the scrutiny of both fans and pundits. AM Racing made a recent landmark decision, just before the high-speed Chicago event, which certainly caused a […]
Not so long ago, the purchase of a new electric car was like winning a lottery, and buyers were happy to be on long queues to purchase the most popular models. The Ford Mustang Mach-E was squarely in that category, a highly regarded SUV that even won the first Electric Vehicle of the Year Award […]
Ford’s making a big move to stay ahead in the electric car race snapping up Auto Motive Power. This deal shows they’re serious about boosting their own tech muscle, especially when it comes to batteries and charging speed. Instead of relying on others, they’ll now build smarter systems from within. With AMP’s help, charging could […]
Ford’s changing direction fast two gas-powered SUVs, the Escape and Lincoln Corsair, won’t be made past 2025. Still, stock should last through mid-2026, so buyers won’t feel it right away. But this isn’t just about stopping old models; instead, factories will switch gears to build cheaper EVs soon after. That pivot could give Ford an […]
Ford Motor Company, one of America’s oldest carmakers, is hitting roadblocks in its push toward electric vehicles. Lately, numbers show big spending and early profits taking a hit due to going electric. With updated financial splits, it’s clear how much cash is being poured in – and how tough things are now. Even as Ford […]
