Harley’s New Engine: How a Bold Strategy is Fueling a Comeback
Harley-Davidson’s reality is now being edged out by ugly headlines indicating it’s facing problems. Harley-Davidson saw its motorcycle sales plummet 60% during its last quarter in 2024, while its unit sales dropped 53%. This is in addition to global shipment declines for 2024 at 17%, leaving people convinced that Harley-Davidson is no longer at its […]
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